One WhatsApp conversation gives you real-time operational insight into how your hotel is performing — and turns that same feedback into published reviews on Google and TripAdvisor. No surveys. No friction. Just real guest voices.
Talk to usEvery guest response is broken down by theme — check-in, room quality, food, staff, cleanliness — with sentiment scoring and trend tracking. See what's working and what needs attention, in real time.
The same feedback your guests share is shaped into a review draft — in their voice, from their words. They approve it in WhatsApp and publish it to Google or TripAdvisor with a single tap.
Silk fits into your existing guest journey. No new apps for your team or your guests to learn.
Silk sends a warm, personalised WhatsApp message at the right moment — automatically or with a single tap from your team.
A voice note, a typed message, or both. Your guest shares their experience naturally, in an app they already use every day.
AI transcribes voice notes, extracts themes, scores sentiment, and drafts a review — all in seconds. The feedback lands on your dashboard instantly.
Every response lands on your dashboard instantly with themed insights and sentiment scoring. Crucially, nothing goes public yet. You get a service recovery window — 24 or 48 hours, your choice — to see the feedback, reach out to the guest, and resolve any issues before a review is ever published.
Only after your recovery window closes does the guest receive their approved review with a link to Google or TripAdvisor. One tap to paste, one tap to submit. If you've already resolved their concern, that review might look very different to the one they'd have left without you.
Traditional platforms send guest feedback straight to Google. Silk doesn't.
Every piece of feedback reaches your dashboard first. You choose a service recovery window — 24 or 48 hours — and nothing goes public until that window closes. If a guest had a bad experience, you have time to pick up the phone, acknowledge the problem, and make it right.
Hotels that address complaints before reviews are published consistently see higher public review scores. This isn't damage control — it's good hospitality, built into the system.
No apps to download. No links to click. Your guests reply in a conversation they're already having — voice note or text, whatever feels natural.
No review gating. No fake reviews. Every guest gets the same experience regardless of sentiment. The guest writes, approves, and publishes their own review.
Configure the topics that matter to your hotel — check-in, rooms, food, staff, cleanliness — and see exactly how you're performing on each one.
We're working with a small number of independent hotels to shape the product. If you'd like to be one of them, we'd love to hear from you.
joe@getsilk.co.ukNo commitment. Just a conversation.